Google will allow social casino mobile apps to personalize ads beginning December 4, removing them from its “sensitive wagering” category. This change, aimed at enhancing the reach and marketing freedom of social casino operators, will enable app owners to target users with customized campaigns on Google platforms. While these updates are a breakthrough for social casinos, all advertisers must meet strict requirements to maintain compliance, ensuring responsible marketing practices. The full rollout of ad customization is expected by March 2025, marking a significant step in Google's evolving approach to gaming-related advertising.
BetMGM's launch in Sweden marks a key milestone in European expansion, leveraging its LeoVegas acquisition to target the competitive Swedish online gambling market with innovative offerings.
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